Demand Generation Specialist

Remote

Full Time

Marketing

Mid Level

About ClearGov

Our mission is to create easy-to-use software to help local governments budget better. ClearGov is a rapid-growing, venture-funded SaaS company that offers a complete Budget Cycle Management Suite that enables local governments to plan, build, and present their budgets more efficiently and effectively. We’re a mission-driven company that envisions a world where modern software enables every local government to best serve and improve its community.

Our software is utilized nationwide by over a thousand towns, cities, school districts, and other local agencies who are part of the ClearGov community, and we’re adding more every day. We’ve been named to the “GovTech 100” for eight years running, and we’re on BostInno’s “50 On Fire” list, as well. ClearGov also earned a place on the Inc. 5000 list of America’s Fastest Growing Companies for three consecutive years, 2021, 2022, and 2023.

The ClearGov team is a tight-knit group of talented folks who are passionate about our mission and committed to building a positive, productive company culture. We believe in a work-hard/play-hard environment, and every day, we strive to get better at our work, all while being considerate, trustworthy, and transparent in everything we do.

About the Opportunity

We’re looking for a proven demand generation expert with a zeal to win, a kind heart, an unwavering team spirit, a positive attitude and a great sense of humor to join our marketing team. We are a startup company, and we work in a startup environment. We’re looking for a Demand Generation Specialist who’s strongly self-directed, growth-oriented, and who knows how to execute and report the results of marketing programs.

The Demand Generation Specialist will be responsible for executing an effective, reliable, ever-growing list of demand generation campaigns. The position requires someone who is passionate about helping public sector agencies budget better, who can learn the local government market quickly, and who’s already had clear demand-generation success in an early-stage B2B or B2G environment.

This is a key role on ClearGov’s marketing team, one we consider critical for our future success.

Key Responsibilities:

Establish and maintain a thoroughly buttoned-up campaign implementation approach, including establishing quarterly calendars, writing briefs, structuring tests, reporting results, and optimizing future campaigns
Work closely with the other marketing team members and the sales team to animate the ClearGov brand and message throughout the funnel
Meet or exceed the inbound MQL goals every quarter. We are a revenue-driven organization that relies heavily on marketing to contribute to our pipeline
Execute campaigns using content, email, social media, PPC, and other channels to help us meet our business objectives
Leverage Google Analytics, Marketo, and Salesforce to monitor, measure, report/visualize KPIs in order to optimize future campaigns

Critical Skills/Experience:

2+ years of demand generation experiences in B2B or B2G
Solid writing skills - in particular, to create compelling, concise, and impactful emails
A good eye for detail, a passion for error-free execution, and an informed POV on what makes individual communications effective
Well-practiced channel-specific expertise: email, webinars, events, social media, content marketing
Focused on conversion from one stage to the next of the buyer’s journey, including alignment of channel, message, and call-to-action
Experience harvesting, interpreting, and reporting marketing analytics – this is critical
A roll-up-your-sleeves, get stuff done approach to the day-to-day
A willingness to innovate whenever and however necessary to get important things done
A strong interest in the local-government space, along with the willingness and ability to get up to speed quickly on the key buyer personas and processes within it
Comfort working in a small, young company, where some things are fully in place and others need to be built from scratch – and where growth and change both happen rapidly
A commitment to helping build a positive company culture
Proficient with Google Analytics, Excel, Marketo, and Salesforce
Familiarity with Salesloft is a plus

The Ideal ClearGov Candidate:

Self-motivated, self-starter with a zeal to win
Great communicator; strong oral and written skills
Ability to think creatively and innovatively
Hands-on problem solver that enjoys cracking difficult nuts
Quick study – able to pick up and apply new concepts in a hurry
Track record of achievement
Enjoys working on and helping to build outstanding teams
Demonstrates an entrepreneurial spirit and gets stuff done
A sense of humor and doesn’t take him/herself too seriously

Benefits:

Flexible, Remote Work
Competitive Salary
Equity Package
Quality Medical, Dental, and Vision Insurance Plans
Flexible Spending Account
Dependent Care Account
Short and Long Term Disability Insurance
Life Insurance
Flexible Personal Time Off Policy
John Hancock 401K Plan with Match
Annual All Hands In-Person Event

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ClearGov is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, gender identity and expressions, national origin, disability, genetic information, pregnancy, veteran status, age, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. ClearGov makes hiring decisions based solely on qualifications, merit, and business needs at the time.

At ClearGov, we believe in the value of diversity, and we know that diverse perspectives will help us build a stronger team to accomplish our shared mission to help local governments work better.